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ARTS REACH WEBINAR: Your Brand is Now More Important Than Ever
May 8, 2020 @ 10:00 am - 11:00 am
Roger Sametz will explore why, in this time of crisis, your organization’s brand is more important than ever. Learn ways you can strengthen your brand and its expression to build and reinforce relationships, generate trust, move people to make decisions in your favor, and, ultimately, bolster both earned and contributed income.
Roger Sametz, CEO of Sametz Blackstone Associates, is a valued speaker at Arts Reach conferences, and a consultant on brand-building, marketing, and fundraising to arts organizations across the globe. The session will dive into what a brand actually is, how to evolve an authentic one for your organization, and how innovative arts organizations are deploying content, adjusting their behavior, and re-thinking communications across channels to better connect with their constituents in these challenging times.