Many companies feel a greater sense of community but may not always be clear on how to approach corporate citizenship and nonprofit requests. The Corporate Philanthropy Roundtable was formed to engage businesses in the process of giving and resource sharing as part of a community-wide approach to business development and corporate citizenship. Members of CPR in Santa Barbara County are demonstrating that business can do well by doing good.
Warren Featherbone Company Leader Shares His Story of Giving
VIDEO - Chairman Charles "Gus" Whalen, Jr. shares
his story with the Corporate Philanthropy Roundtable.
The Corporate Philanthropy Roundtable recently invited Charles E. “Gus” Whalen, Jr., chairman of The Warren Featherbone Company, to Santa Barbara to share the unconventional journey of his family’s business from corsets to corporate giving. The master storyteller gave presentations at CPR’s business member kickoff as well as at a special event for San Marcos High School’s Entrepreneurship Academy and Kids Helping Kids Foundation, sponsored by CPR and Deckers Outdoor Corporation.
Throughout its 130-year history, The Warren Featherbone Company has adapted to changing markets and technologies in manufacturing, agriculture, banking, and publishing to positively impact multiple generations. Its diverse products have included whips, featherbone for women’s corsets, the first waterproof diaper cover, and baby apparel. “The Dakota Indians have a saying, ‘If the horse is dead, dismount,’” said Gus. “The Warren Featherbone Company has survived over all these years because on a regular basis, we asked, ‘What’s next?’ and kept looking for opportunities to adapt to changing times.” Read more...